Nestled in the bustling crossroads of Edinburgh’s Haymarket is our little magic shop...

Wonder & Co. isn’t just a brick-and-mortar magic shop. It’s a hub, a haven, and (as of this year) the last remaining magic shop in all of Scotland!

Here’s why that matters — and why your next visit (or online order!) helps keep the magic alive.

1. It’s Not Just a Shop - It’s a Magical Community

You can buy a trick online, sure - but you can’t sit down with fellow magicians, swap stories, share techniques, or get tips from pros. At Wonder & Co., we’re more than retailers. We’re a meeting point for Edinburgh’s magical minds - offering workshops, lectures, live shows, and a social space where magic lives and breathes. Whether you’re just learning your first trick or prepping your next act, you’re among friends.

2. We Support Young Magicians Like It’s Our Job (Because It Is)

Magic is an art form - and like all arts, it needs fresh, curious minds to thrive. That’s why we pour energy into mentoring, guiding, and supporting young magicians. Whether it’s helping a teenager prepare for their first stage show or giving a shy kid the confidence to perform for their mates, we’re here to help wonder take root early and get Scotland's next generation of magicians moving!

3. Real Magic Deserves a Real Place (But Yes, We Do Online Too!)

Wonder & Co. is a hands-on, minds-on experience. Want to feel the texture of the cards? Test the balance of a prop? Chat about a book that’s baffled you for months? You can do that here in the shop. But if you’re farther afield or prefer to shop from the comfort of your own home - our online shop is stocked and ready, too. And yes, every order supports the same mission and magic.

4. Every Purchase Helps Keep Magic Alive in Scotland

Let’s be real: being the last magic shop in Scotland is an honour… and a responsibility. Every time you buy from us - whether in person or online - you’re helping to preserve a piece of culture that’s all too rare. You’re investing in live art, real learning, and face-to-face connection - and helping make sure that magic doesn't vanish from Scotland altogether.

5. We’re Full of Surprises (Including a Secret Door… But Shhh)

We weren’t going to say anything, but yes - we do have a secret bookcase door. And yes, it does lead somewhere interesting. But honestly? The real surprises are in the shop itself. A forgotten classic. A trick you didn’t know you needed. A laugh with a fellow magician. A connection you didn’t expect. That’s the real magic. And we’ve got it in spades (and hearts, clubs, and diamonds).

We want Wonder & Co. to become more than a store. To be a spark. A stage. A safe haven for mischief, mastery, and magic. And you’re invited - whether you're just around the corner or ordering from miles away.

So next time you're wandering through Edinburgh - or browsing from your sofa - don’t just scroll by. Step inside. Let’s keep the magic alive, together. Thank you!

Yours Wonderfully,

Cameron @ Wonder & Co.

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